1. Has Father Daniel Mary established a future direction for the Carmelite Monks
ID: 398219 • Letter: 1
Question
1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers? 5. Does the strategy qualify as a winning strategy? Why or why not? 6. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed needed in its long-term direction? its objectives? its strategy? its approach to strategy execution? Explain.
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 21st Edition. Thompson, Arthur A., Peteraf, Margaret, Gamble, John E., Strickland III, A.J., McGraw-Hill, NY.
Explanation / Answer
1. Father Daniel mary has established a future direction for the carmelite monks of wyoming . his vision for the monestry is to expand with the purchase of irma lake rach for $8.9 million. this racch will be used to accomodateup to 30 monks. a retreat center for visitor , a convent for carmelite nuns, a gothic church and a hermitage. the vision for mystic coffee is to expand its operations by purchasing a new brewery which would have the capability of producing more coffee. since they will be able to produce more coffee they will then generate more funds to help achieve the vision for the new monastery. the ultimate mission of the carmelite monks is to live a life of wordship while working to earn profits from coffee in order to make the vision of father daniel mary a reality.
2. Father daniel mary set definite objectives and performance targets for achieving his vision . his abjective was to increase the production of coffee. his performance target was to buy a new roster that would cause an increase in coffee production.
3. Father prior strategy for achieving his vision is to use mystic monk profit to buy ranch for monastery. some compitative advantage are as follows - mystic monk coffee was promoted primarly by words of mouth among loyal customers in catholic parishes across the united state.
4. Mystic monk coffee strategy is a money maker. because their goal is to use mystic coffee profit to buy ranch for monestery. the assessment of customer value is does have value because it sales to wholesaler or coffee clubs. mystic monk net profit margin averaged 11 percent of revenue .Resources that enable it to create and deliver value to customers are as follows , non profit with no taxes and roasting coffee in monastery creates and delivers value to the customer.
5. I think father danier marrying strategy for the mystic monk coffee is qualified as a winning strategy. first, the strategy solve their problem and set a direct goal for the business. then, it yeields a sustainable competitative advantage above average but not superior. Also, it has had a good financial performance.
6. I would recommend father daniel mary should develop a long term strategy for the mystic monk coffee. invest money on a new roaster. Also get more monks from other carmelite to help with production.
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