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Q1. From the list of different strategie options identified in Chapter 1 which m

ID: 398646 • Letter: Q

Question

Q1. From the list of different strategie options identified in Chapter 1 which main strategy (or strategies) would you say are used by Coca-Cola to position their Coca-Cola Soda division 02. The article identifies some arguments for the coffee shop and coffee merchandise snguisitionc list twe arguments with suppont for your erguments against the acquigition of the coffee shop and coffee merchandise Coca-Cola is buying Costa Coffee for $5 billion by Rishi lyengar @lengarish Aupust 31,2018 652 AM E Coca-Cola is getting a $5 billion shot of caffeine. The company has agreed to buy coffee chain Costa Coffee from UK drinks and hotels group Whitbread for £3.9 billion ($5.1 billion). Costa has nearly 4,000 stores across 32 countries It will give Coca-Cola (KO) *a strong coffee platform across parts of Europe, Asia Pacific, the Middle East and Africa, with the opportunity for additional expansion, Coca-Cola said in a statement Besides its thousands of retail stores, Costa Coffiee also has smaller on-the-go outlets called Costa Express, a roastery and for-home coffee products Whitbread, which acquired Costa in 1995, said it will use proceeds from the sale of the coffee business to expand its other big brand, Premier Inn botels The deal still needs to get approval from shareholders and regulators, and is expected to be completed in the first half of 2019, the companies said. Costa tition with Starbucks (SBUX) and several Operations Management: Processes and Supply Chains Twelfth Edition MANAGEMENT Chapter 1- Shukla Modified Using Operations to Create Value

Explanation / Answer

THE ANSWER FOR THE SECOND QUESTION

THE ARGUMENTS HERE IN SUPPORT FOR THE NON-ACQUISITION OF COSTA COFFEE ARE

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