Companies can passively accept the marketing environment as an uncontrollable el

ID: 399430 • Letter: C

Question

Companies can passively accept the marketing environment as an uncontrollable element to which they must adapt, avoiding threats and taking advantage of opportunities as they arise. Or they can take a proactive stance, working to change the environment rather than simply reacting to it. Whenever possible, companies should try to be proactive rather than reactive. Provide and discuss an example of a brand that was proactive rather than reactive to ever-changing market environments. You will create a 1-2 page paper responding to the topic. In order to receive credit for the assignment, you must:

explain the marketing mix in you response
include at least 2 cited references per page

Please explain concepts mentioned above and include references.
Thank you Companies can passively accept the marketing environment as an uncontrollable element to which they must adapt, avoiding threats and taking advantage of opportunities as they arise. Or they can take a proactive stance, working to change the environment rather than simply reacting to it. Whenever possible, companies should try to be proactive rather than reactive. Provide and discuss an example of a brand that was proactive rather than reactive to ever-changing market environments. You will create a 1-2 page paper responding to the topic. In order to receive credit for the assignment, you must:

explain the marketing mix in you response
include at least 2 cited references per page

Explanation / Answer

Brand which are proactive take necessary action before their immediate competitors take industry leading actions. For example: Microsoft, Google and Apple like companies always run ahead of its time. They tap upcoming business opportunities. Proactiveness comes from creativity, innovation and environmental scanning. Even, trend analysis, values, attitude and life styles will also provide clue to take actions prior to their huge impact on market development and product development.

Now, we shall see the Proactivenss of Google the leading organization in internet technology. Its marketing mix with proactive decisions can be described as:

1) Product: Google has offered many products which can be seen as ahead of the time development. Its map, satellite and digital services were unique to world. It has given free of cost software’s to bring customers to its platforms. Then, it has offered Google advertising which makes it a big brand in the field of social adverts. It has even entered into digital payment by knowing the fact that there is a huge scope.

2) Price: Google has adopted low cost strategies to attract the users across the globe; it has charged a little amount from its users in case of premium offerings.

3) Place: It was available on internet. It has less no. of branches across the globe. It works on virtual world.

4) Promotion:

It is itself a big brand for making promotion. It is known for the substitute for internet world. In rural areas, people called Google as option to know the things. It provides platform for other companies to promote their products and it gets automatically promotion with them.

References:

https://www.proactive.marketing/proactive-services/

https://www.google.com/

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Companies can passively accept the marketing environment as an uncontrollable el

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