The Final Project will be a fun and practical activity where you can apply what

Question

The Final Project will be a fun and practical activity where you can apply what you are learning in the course to a select product and a target foreign market. Your task for the Final Project will be to plan a realistic new market launch (from introduction through stabilization of operations). "Launch" applies to your target market, where you want to sell your product. You are to select a product (not a service) - real or imagined that will be launched in a country other than the United States. Your product should NOT already be sold/distributed in your target market by your company ( the company can be real or made up for this assignment) and your company should NOT already be operating in your target market (i.e., do not select McDonald’s in France). Your product may be produced in the US, in your target market, or elsewhere. In this activity, you will be able to identify a topic of interest for your research project, which will be developed in different components throughout the course.

Explanation / Answer

The product is the Patanjali, an Indian brand which uses maximum of natural ways or ayurveda of producing many products of varied nature and has become a success story in India. The company produces cosmetic items claiming more benefits because of use of Ayurvedic principles and natural way of making these products.

The target market will be US where there exist big brands but this company has something new to offer. Something that is natural and people would tend to buy these cosmetics product more to have touch of real ayurvedic substance and natural methods of making these products with least side effects. The topic of interest would be Ayurvedic product and this itself will be the promoting tag with which the product will be launched.

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