American Airlines (AAMRQ) Buys US Airways (LCC) Write a 600 word paper in APA fo

Question

American Airlines (AAMRQ) Buys US Airways (LCC)
Write a 600 word paper in APA format (minimum of two references) addressing the impact of this merger on customers and employees. Consider the perspective of the *customer-what communication strategies would you use in order to reduce fear and anxiety related to the merger for customers? Consider the perspective of the *employees, from both companies-what communication strategies would you use in order to reduce fear and anxiety related to the merger for all employees?
American Airlines (AAMRQ) Buys US Airways (LCC)
Write a 600 word paper in APA format (minimum of two references) addressing the impact of this merger on customers and employees. Consider the perspective of the *customer-what communication strategies would you use in order to reduce fear and anxiety related to the merger for customers? Consider the perspective of the *employees, from both companies-what communication strategies would you use in order to reduce fear and anxiety related to the merger for all employees?

Write a 600 word paper in APA format (minimum of two references) addressing the impact of this merger on customers and employees. Consider the perspective of the *customer-what communication strategies would you use in order to reduce fear and anxiety related to the merger for customers? Consider the perspective of the *employees, from both companies-what communication strategies would you use in order to reduce fear and anxiety related to the merger for all employees?

Explanation / Answer

Impacts of the merger on customer

A merger can affect the customers of the involved business entities on several levels, including a price of the product or service, the quality of the product or service, the level of satisfaction the customers receives from the company and the options the customer has when conducting business with the company.
A merger could enhance the quality the customer receives. A merged company may be able to deliver better products or services at a quicker rate than before.

On Employees
Employees often struggle to fit into a new office culture when companies merge. Mergers result in a new way of doing business, and employees sometimes resist the changes because they don't understand how they fit into the new business and office culture.
Mergers often lead to one company and its executive team taking the lead in managing the new business. That means executives who work for the subordinate company have to get used to a reduced role with the merged business.
Merger announcements make employees cringe because layoffs usually follow company mergers. Some employees immediately look for new jobs rather than waiting to find out if they'll keep their jobs after a merger.

1. For customers

Feelings of anxiety reduce our customer’s ability to think clearly, and they make communication more difficult, so in order to relive it out from them, one may consider the following ways.

Your best strategy is twofold:
first, calm down your customer to the point where they are capable of communicating clear thoughts;
second, lead the discussion for new initiatives to eventually benefitting them

2. For Employees
The announcement of most mergers and acquisitions are kept quiet until contracts are signed and deals are final. So it’s hard for employees to mentally prepare for the change. And then, the massive – and abrupt – disruption from the norm puts people on edge, creating a flood of questions. “What else don’t I know?” “Is my job safe?” “Who are my allies?” They crave stability but are engulfed by a cloud of uncertainty, fear, and rumors. Sounds like a hard environment to work in, right?

what should be better in such a circumstance:
communicate

the communication plan should be multi-tiered and intentional to add clarity and ease the worry. Think strategically about what each audience needs to hear and how it would be best delivered. And as time goes on, continue listening to employees and address any new questions or concerns that pop up along the way.

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