How has an understanding of consumer behavior helped Groupon grow from 400 subsc

Question

How has an understanding of consumer behavior helped Groupon grow from 400 subscribrs in Chicago in 2008 to 60 million subscribers in 40 countries today? What is the Groupon Promise? How does the Groupon Promise affect a consumer's percieved risk and cognitive dissonance? Describe the five-stage purchase decision process for a typical Groupon user. What are possible psychological and sociological influences on the Groupon consumer purchase decision process? What challenges does Groupon face in the future? What actions would you recommend related to each challenge?

Explanation / Answer

RATE ONLY TO ONE PERSON.... Emilio M. Perez MKTG 360 Prof. Sauber Groupon 1. An understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today by developing the concept of making offers that are only carried out if enough people commit to participate in them. Groupon

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