Some IMC campaigns that seemed obvious to me as a consumer include Apple and Mic

Question

Some IMC campaigns that seemed obvious to me as a consumer include Apple and Microsoft product launches where they do a lot of push strategies, e.g. getting product to retailers, salesman training, sales incentives, etc., and a lot of pull, heavy consumer advertising, launch events (pr), consumer sales promotions, etc. Movies are another example where they heavily advertise, use positive review to stimulate consumer interest, tie-in promotions with retailers like fast food chains, related product sales like toys or CDs, etc.

Can you think of another example of a product that has embraced the IMC concept based on your observations as a consumer?

Explanation / Answer

One best example could be Consumer goods like Soaps, detergents, bath needs , etc of Hindustan Unilever. They just brainwash people with heavy and impressive advertiZing and Promotions

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