What is the definition of marketing? What are the benefits and drawbacks of inco

Question

What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Why or why not? Is sale incorporated into marketing in your organization? (in a different paragraph) Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization

Explanation / Answer

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. From my experience, I don't see how this would work out. Marketing and sales have such different functions and goals that it would be counterproductive to have one existing as a part of another. The goals of the marketing function should be to develop a company and/or product image on the market that makes it more identifiable, relate-able and desirable. Marketing should also be addressing any potential concerns and gaps the market may have regarding the product they provide, and streamline any customer touch-points so that it effectively engages the customers with the brand at every contact. Sales should be solely concerned with generating revenues and consistently finding leads to close on a number. In the most successful organizations, the head of marketing and the head of sales are usually of equal seniority and they would both report to perhaps a president of the division or a chief executive Marketing includes the sales function (not the other way around). Marketing includes: personal selling telephone sales direct marketing/mail advertising public relations (although this is found in corporate communication departments of larger companies) print communications online communications etc. If marketing was part of the sales function, you would not have a strong foundation for the selling activity. In other words, marketing provides the direction and the road map; the sales function drives the sales. Some businesses appear to value the sales function over the marketing function. The reality is that you need both the marketing and sales functions to do exceptional business, especially over the long term

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