you are the new manger of a major clothing store that is facing a cirisis. this

Question

you are the new manger of a major clothing store that is facing a cirisis. this clothing store has been the leader in it's market for the last 15 years in the last three years however two other major clothing store chains have opend and they have steadiilly been attracting customers away from your stor- your sals are down 30% to find out why your stor surnay former coustemrs and learnd that they preceive your store as not keeping up with changing fashion trends and new forms of custemers servies in examining how the store operates you found out that the 10 purchasing mangers who buy the clothing and accessories the store have been buying from same clothing suppliesr and have become reluctant to try new ones moreover saelspeople ralrly if ever make a suggestion for chainging how the store operates and they dont respond to customers requests the culter of the store has become conservative risk-averse.

1.analyze majore forces in the task environment of a retail clothing store??

2.devise a program that will help mangers and employees to better understand and respond to thier stors task environment?

Explanation / Answer

1.) Analyze the major forces in the task environment of a retail clothing store??

Retail clothing is by definition a representation of old and new. The old is represented by those consumers who do not care about the latest fashions and purchase the same styles they always have. The new are those who love to keep up with the latest fashions that they see on TV, in the movies, in magazines, or on friends. Both can be lucrative markets, but one must first analyze the environment. This includes the competition as well as the general social, economic, political and global trends. For example, Levi Strauss responded to Casual Fridays by marketing Dockers. Levi Strauss is a good example of a company that markets a standard brand with little change and is still in demand while also responding to changing trends such as relaxed fit for the expanding waists of Baby Boomers. Many catalog stores (L.L. Bean and Lands End) have also developed websites that allow customers to shop from catalogs and order online.

2.) Devise a program that will help managers and employees to better understand and respond to their store's task environment??

One approach would be to look at the web sites of online retailers such as L.L. Bean and Lands End. These could be used as training tools for employees and managers to see what the competition is offering. The company could appoint a group of employees and managers from various departments within the store to keep track of trends and to compare notes. This group could devise customer surveys, read trade journals, and observe the fashions of those working and those attending school. The group could visit one or more college campuses to gather information by observing students or conducting group interviews. The company could also solicit feedback from customers concerning customer satisfaction levels and merchandise suggestions using email, phone surveys, or onsite questionnaires.

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