Book: Small Business Management: Launching & Growing Entrepreneurial Ventures, 1

Question

Book: Small Business Management: Launching & Growing Entrepreneurial Ventures, 16th edition

Author: Longnecker, Petty, Palich & Hoy

Publisher: South-Western

ISBN: 978-1-111-53287-1    

Copyright: 2012

Read the Case on Pg. 704 Benjapon's >Raising Capital for a Thai Restaurant

1. Is Benjapon%u2019s executive summary more of a synopsis or a narrative?

2. If you were an investor, would the executive summary spark your interest in the opportunity? In other words, would you continue reading the business plan for more details?

3. What do you like about this executive summary? What do you dislike?

4. Would you suggest that Jivasantikam make any changes or additions to the executive summary? If so, what do you suggest?

Explanation / Answer

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