writte a report to Terry Bell: Review Google\'s values and mission. Provide your

ID: 403374 • Letter: W

Question

writte a report to Terry Bell: Review Google's values and mission. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission. Describe Google's approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.Describe Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts. Provide recommendations on how Google's resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.Provide recommendations regarding realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources. Provide any additional recommendations regarding needed changes to Google's approach to competitive advantage and corporate strategy.

Explanation / Answer

Comprehensive Strategic Plan for Google, Inc. Grading Criteria

Comprehensive Strategic Plan for Google, Inc. Scoring Guide Grading Rubric

Criteria

Non-performance

Basic

Proficient

Distinguished

Analyze organizations and competitive environments using theories and models of strategy. 25%

Does not analyze organizations and competitive environments using theories and models of strategy.

Identifies but does not analyze organizations and competitive environments using theories and models of strategy.

Analyzes organizations and competitive environments using theories and models of strategy.

Evaluates organizations and competitive environments using theories and models of strategy.

Critically evaluate information from core business functions to enhance organizational knowledge. 25%

Does not evaluate information from core business functions to enhance organizational knowledge.

Identifies or analyzes but does not evaluate information from core business functions to enhance organizational knowledge.

Critically evaluates information from core business functions to enhance organizational knowledge.

Critically evaluate information from core business functions in an exemplary manner to enhance organizational knowledge.

Create a comprehensive strategic plan. 25%

Does not create a comprehensive strategic plan.

Creates a partial strategic plan.

Creates a comprehensive strategic plan.

Create a comprehensive an exemplary strategic plan.

Communicate in a manner that is professional and consistent with expectations for members of the business professions. 25%

Does not communicate in a manner that is professional and consistent with expectations for members of the business professions.

Inconsistently communicates in a manner that is professional and consistent with expectations for members of the business professions.

Communicates in a manner that is professional and consistent with expectations for members of the business professions.

Communicates in an exemplary manner that is professional and consistent with expectations for members of the business professions.