P&G%u2019s impressive portfolio includes some of the strongest brand names in th

Question

P&G%u2019s impressive portfolio includes some of the strongest brand names in the world. Additionally, P&G must study its consumers, use long-term perspectives, employ product innovation and quality strategies to remain ahead of their competitors.   

1.) What are some of the challenges and risks associated with being the market leader in so many categories?

2.) With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images?

Explanation / Answer

1> When you are market leader its your responsibility to make others have a great barrier for entry. Invest more and more in innovation so as to create competitive advantage over other companies.

2> As social media is becoming increasingly important P & G should have marketing strategies by placing their adds on web pages , mobile phones etc.

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