The Rapid City Chamber of Commerce periodically sponsors public service seminars

Question

The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year%u2019s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:

Television Radio Newspaper Audience per advertisement 110,000 15,000 35,000 Cost per advertisement $1,700 $250 $510 Maximum media usage limitation 15 25 13
Suppose that the production budget is limited to $37,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.
Optimal Solution:
Number of TV Ads =

Number of Radio Ads =

Number of Newspaper Ads =

Total Audience Reached = Hint: Value should be between 2329800 and 2330700
The Total Cost to buy all of these Ads will be $


DO Not Format your answers %u2026. Leave off Dollar Signs and Commas The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year%u2019s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:

Television Radio Newspaper Audience per advertisement 110,000 15,000 35,000 Cost per advertisement $1,700 $250 $510 Maximum media usage limitation 15 25 13
Suppose that the production budget is limited to $37,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible. Television Radio Newspaper Audience per advertisement 110,000 15,000 35,000 Cost per advertisement $1,700 $250 $510 Maximum media usage limitation 15 25 13
Optimal Solution:
Number of TV Ads =

Number of Radio Ads =

Number of Newspaper Ads =

Total Audience Reached = Hint: Value should be between 2329800 and 2330700
The Total Cost to buy all of these Ads will be $


DO Not Format your answers %u2026. Leave off Dollar Signs and Commas
Optimal Solution:
Number of TV Ads =

Number of Radio Ads =

Number of Newspaper Ads =

Total Audience Reached = Hint: Value should be between 2329800 and 2330700
The Total Cost to buy all of these Ads will be $


DO Not Format your answers %u2026. Leave off Dollar Signs and Commas Television Radio Newspaper Audience per advertisement 110,000 15,000 35,000 Cost per advertisement $1,700 $250 $510 Maximum media usage limitation 15 25 13

Explanation / Answer

tv ads = 15

radio = 15

newspaper = 13

audience reached = 2330000

cost = 35880

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