Assignment 5: International Marketing Plan Imagine that you are a senior manager

Question

Assignment 5: International Marketing Plan Imagine that you are a senior manager for one of the following companies:

• Apple
• Burger King
• Nike
• General Mills

Create a market entry strategy along with a staffing plan to expand into one of the following markets:

• Mexico
• India
• China

Research the country Assignment 5: International Marketing Plan Imagine that you are a senior manager for one of the following companies:

• Apple
• Burger King
• Nike
• General Mills

Create a market entry strategy along with a staffing plan to expand into one of the following markets:

• Mexico
• India
• China

Research the country

Explanation / Answer

4-ANS-

THE NATURE OF STAFFING

The Big Picture

Organizations are combinations of physical, financial and human capital. Human capital refers

to the knowledge, skill, and ability of people, and their motivation to use them successfully on

the job. 1 The term

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