This case describes a multistage communication study undertaken by the research

Question

This case describes a multistage communication study undertaken by the research

department of Penton Media, a publisher of business trade magazines, to determine

the long-term viability of a reader and advertiser service, the reader service

card, a post-card-size device used by readers to request additional information

from a particular advertiser. www.penton.com

Penton Media, a publisher of such business magazines as Industry Week, Machine

Design, and Restaurant Hospitality, was experiencing a decline in use of

publication reader service cards. This postcard-sized device features a series of

numbers, with one number assigned to each ad appearing in the publication.

Readers circle the advertiser

Explanation / Answer

can u please shorten the question question is very big ..please make some short

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.