Please answer all for full points. I wish to compare answers to my own for bette

Question

Please answer all for full points. I wish to compare answers to my own for better understanding.

1.      When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?

a.       Value capture

b.      Presence

c.       Operational excellence

d.      Value chain

2.      A company's sales potential would be equal to market potential when which situations exists?

a.       Industry marketing expenditures approach infinity for a given marketing environment.

b.      The market is nonexpandable.

c.       The company gets 100 percent share of the market.

d.      The marketing expenditure of the company is reduced to zero.

3.      How does the market demand curve change (as a function of marketing expenditure) during recession?

a.       Shifts downward

b.      Remains unaffected

c.       Becomes vertical

d.      Shifts upward

4.      In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

a.       of steady supply of loanable funds in the economy during recession

b.      the consumers have a high debt-to-income ratio

c.       of stringent credit policies adopted by the Fed before the onset of recession

d.      consumer borrowing increases during recession

5.      The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)

a.       Event

b.      Idea

c.       Service

d.      Place

6.      During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

a.       To beat the competition to a sale

b.      To deepen customer loyalty

c.       To avoid serious customer mistakes

d.      To decide which customers should receive a new sales offer

When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? A company's sales potential would be equal to market potential when which situations exists? How does the market demand curve change (as a function of marketing expenditure) during recession? In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined?

Explanation / Answer

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In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because

the consumers have a high debt-to-income ratios

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