1.The goal of market_________________is to distinguish your product or service f

ID: 404726 • Letter: 1

Question

1.The goal of market_________________is to distinguish your product or service from others being offered to the market segments you have targeted.

2. _______________________ are wants backed by buying power.

3._________________________ are states of felt deprivation.

4.Successful companies are built not one-time sales but on ___________________ business.

5.____________________ is the process of creating graded price levels.

6.In _________________ pricing, you apply a predetermined percentage to a products cost to obtain its selling price.

7.In_____________________ advertising provides information about an organization rather than a specific product.

8. James Bond wearing a Rolex watch in a movie is an emaple of the promotional tool known as ___________________.

9.A_______________ is an announcement sent to the media to generate publicity.

10.A_____________________ is a person or organization that may be receptive to a sales pitch.

11.____________________ are online discussion groups focused on specific subjects.

1. strategy/target

2.Humans

3.Human want

4.long term

5.reimbursement

6.cost-plus

7.non commercial/public

8.publicity/promotional mix

9.public service announcement

10.

11. forums

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