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1. What is the underlying premise of the resource-based view? Select one: a. Fir

ID: 405686 • Letter: 1

Question

1. What is the underlying premise of the resource-based view? Select one: a. Firms generally have very similar capabilities stemming from almost identical resources b. Firms differ in fundamental ways because each firm possesses a unique bundle of resources c. Firms' intangible resources can be very difficult to imitate d. Imitation of resources is the best way to achieve competitive advantages

2. Which of the following statements is false? Select one: a. A SWOT analysis can overemphasize external threats and downplay internal strengths b. A SWOT analysis can overemphasize a single strength or element of strategy c. A SWOT analysis can be static and can risk ignoring changing circumstances d. A strength, as identified by SWOT analysis, is not necessarily a source of competitive advantage

Explanation / Answer

1. b. Firms differ in fundamental ways because each firm possesses a unique bundle of resources

2. a. A SWOT analysis can overemphasize external threats and downplay internal strengths

Because:

A SWOT analysis can overemphasize internal strengths and downplayexternal threats.

a) Strategists have to remain alert against building strategies around what the firm does well now (its strengths) without any consideration of the external environment’s impact on those strengths in every organisation.

b) Apple’s success with the iPod and its iTunes dowloadable music Website explain us with the good example of strategists who placed a major emphasison on external considerations—the legal requirements for downloading and subsequently using individual—songs, what music to make available,and the evolution of the use of the Web to download music—as a guideto shaping Apple’s eventual strategy