A new group of primary care physicians have decided to locate in a suburb of Was

Question

A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

(a)   How the office setting might be configured?

(b)   How office scheduling and hours should be constructed?

A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising Boomers, Gen-Xers, and a significant number of N-Gen white-collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:

(a)   How the office setting might be configured?

(b)   How office scheduling and hours should be constructed?

Explanation / Answer

Answer-a the office should be configured in such a way that would give maximum appeal to the sub urbs population. Offices should have latest medical equipment and machines.

Answer-b Office scheduling and hours should match the timing os the population

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