List Uber\'s Five Forces, and identify whether they are weak, moderate, and stro
ID: 407521 • Letter: L
Question
List Uber's Five Forces, and identify whether they are weak, moderate, and strong. UBER CASE READING Porter's Five Forces (also known as Porter's Forces in the INTRODUCTION TO STRATEGY READING) is a powerful tool You can earn 10 pts this week, if you perform a Porter's Forces analysis and clearly identify if each of the forces is strong, medium or weak. Use the framework in the INTRODUCTION TO STRATEGY READING to analyze Uber. Remember that, if you are doing an individual firm analysis as you are here, if a force is strong that means it's bad for you. Yoru will s:pend more to fight it.
Explanation / Answer
Uber is doing its services in its concern area. they become more stronger the transportation segment and doing well. when it comes to Porters's 5 forces- they are:
bargaining power of suppliers: here the suppliers are the car leasers. as Uber is the top player in the segment, the car owners are not bargain with Uber. they will take the price decided by Uber.
threat of substitute: even it is open market to all, there are few players in paid transportation mode.
bargaining power of customers: as Uber is offering services at much lower cost, no customer is thinks he pays high amount to the service.
threat to new entrants: as i said above, it is open to all. any one can start the cab business.
industry rivarly: a healthy competiton has existed in the market and every player is doing good.
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