Companies have to come up with many strategic decisions about their products fro

Question

Companies have to come up with many strategic decisions about their products from the beginning to the end. How much would it cost to make, launch, and—if need be—discontinue the product? But a big part of the decision-making process is also how to market the product.

Especially in times of recession, companies need to think about boosting their advertising spending rather than slashing it. Who will be responsible for the advertising campaign? Where are they going to advertise? Who is their target consumer?

For this discussion, pick a product that you use on a daily basis. It has to be a brand name (e.g., Colgate toothpaste, Dawn dish detergent).

Pitch this product in a different country. Describe the following:

Which country would you advertise in and why?

Which media would you pick to advertise in, and why?

In response to your peers, expand on their post in detail and analyze their media advertisement suggestion. Would you choose a different one? Why or why not?

Explanation / Answer

Let us take a product for example Samsung Mobile phones. This mobile phone is manufactured by South Korea. This product is present in almost any country in the world. Let us discuss how this product could be marketed in a country like India.

India is the second most populated country in the world after China. After the advent of telecommunication systems, usage of mobile phones has become a necessity to every individual across the world. The reason for marketing it in a country like India is that, being the most populous country, there is huge potential base of consumers who can buy this product

Media that could be used to promote the product is television. In India no household is without a television. Even the smallest of villages where the government authorities are providing for electricity, free of cost, has television in the household. Hence television is the best media to advertise in.

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