3.5 Location Score Using the above factor ratings, calculate the composite score

Question

3.5

Location Score

Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)

Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

Location Score

  Factor
(100 points each) Weight A B C   Convenience .15        88 85 83   Parking facilities .20        72 85 90   Display area .18        87 89 88   Shopper traffic .27        95 91 94   Operating costs .10        87 95 85   Neighborhood .10        94 98 85 1.00       

Explanation / Answer

a.

b.

On the basis of composite score, B seems the best.

So, location B should be chosen as it is having maximum composite score (89.64).

Factor Weight A B C   Convenience .15        0.15(88) = 13.2 0.15(85) = 12.75 0.15(83) = 12.45   Parking facilities .20        0.20(72) = 14.4 0.20(85) = 17 0.20(90) = 18   Display area .18        0.18(87) = 15.66 0.18(89) = 16.02 0.18(88) = 15.84   Shopper traffic .27        0.27(95) = 25.65 0.27(91) = 24.57 0.27(94) = 25.38   Operating costs .10        0.10(87) = 8.7 0.10(95) = 9.5 0.10(85) = 8.5   Neighborhood .10        0.10(94) = 9.4 0.10(98) = 9.8 0.10(85) = 8.5 Total 1.00        87.01 89.64 88.67

Related Questions

Navigate

• Browse (All)
• Browse 3
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.