Q1. What are the implications of the global baby bust for marketers of consumer
ID: 409742 • Letter: Q
Question
Q1. What are the implications of the global baby bust for marketers of consumer goods? Which product categories will be affected negatively? Which product categories will be affected by positively?
Q2. What suggestions would you have for Japanese auto makers Honda and Toyota to address Japan's baby bust?
Q3. Provide other examples of how companies would accommodate older consumers, e.g., larger typefaces on packaging?
Q4. Why do you think entrepreneurship in a nation declines as its population ages?
Explanation / Answer
1. when the population increases, most of the economist and others says that it is a problem to the nation. but, it may not true always, and some times it is good to the nation also. particularly to the production sector and manufacturing sector, it is good. the demand for personal care, garments and textiles, education, healthcare services, transportation etc, will be effected positively. the demand for all these services increases with the rate of population.
on the other hand, some of the services and their demand will be negatively effected. some times due to huge population, unemployment rate will be increase. which is a major problem to the nation and to the government. due to this, most of the problems will be raised. due to unemployment people do not able to experience for minimum services and becomes anger towards government. it may leads to raise their voice and starts resolutions against to the government.
2. the car producers are considered as luxury segment car producers. but most of the population belongs to middle class and upper middle class families only. these people may not bear the cost of these products. hence these people may need to focus on production of low cost cars, with good performance. it will possible to them with help of high end technologies. because most of the customers belongs to economic segment, these players must look towards this segment and start take initiation.
3. companies do not divide the customers as older and newer or younger. they treat the customers as customers, and tries to produce good products with their limitations, to satisfy the customers. when they find a gap in the society, these business people fight to fill the gap with their services and by offering some products. it is the same with most of the firms and get success by fulfilling the customer needs.
4. population is increasing but the level of wealth and income levels of the people is not increasing. the natural resouces are limited in nature, and with the limited resources, the needs of unlimited people will satisfy. entrepreneurship is the risky step of people. it involves more complications where a common can not bear. the kind of risks like financial support, economic aspects, procurement of resources to run the firm, maintain the firm and so on, is becomes much complicate to common man. hence, most of the people do not look at those and they seek safest positions with fixed incomes. even though the income is limited and less, they will be confined with the riskless positions only.
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