READ: AdAge: 21st Century Ad Campaigns http://adage.com/lp/top15/#dumbways REFLE
ID: 411112 • Letter: R
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READ: AdAge: 21st Century Ad Campaigns http://adage.com/lp/top15/#dumbways REFLECT: (a) Choose the two campaigns you like the most and describe their approach (b) Apply each approach to a product/company from another industry (c) Explain Please write as follows a. Campaign A - approach: ..... b. Other product/industry: .... c. Explain: ..... REPEAT for B READ: AdAge: 21st Century Ad Campaigns http://adage.com/lp/top15/#dumbways REFLECT: (a) Choose the two campaigns you like the most and describe their approach (b) Apply each approach to a product/company from another industry (c) Explain Please write as follows a. Campaign A - approach: ..... b. Other product/industry: .... c. Explain: ..... REPEAT for B READ: AdAge: 21st Century Ad Campaigns http://adage.com/lp/top15/#dumbways REFLECT: (a) Choose the two campaigns you like the most and describe their approach (b) Apply each approach to a product/company from another industry (c) Explain Please write as follows a. Campaign A - approach: ..... b. Other product/industry: .... c. Explain: ..... REPEAT for BExplanation / Answer
We can choose two campaigns from the given list, One which uses fun as the team of its campaign and another which uses emotion as the central focus of its campaign.
Dumb ways to die portrays the risks of being careless around Metro trains in charming fashion. The campaign also used viral shareability so that people can spread across the message everywhere. The campaign also supplemented itself with introduction of soft toys and other stuff where people can connect with the idea of safety around the metro trains in a much more wholesome manner.
The same approach can be adopted for advertising the risks of accidental death while driving.
People are often very careless about talking on mobile phones or texting while driving which leads to many accidents and gets every year across the globe. Similar campaign which portrays the entire scenario in the fun manner but with a strong message will help people recall the advertisement sweets jingles and make them conscious about their actions while driving.
The advertisement uses jingles and creates and in a funny manner so that people are not warned about the hazards of being careless about Metro train but also helps people remember The campaign When they are near Metro trains and act safe.
P& G Thank you Mom is a campaign which uses emotional connect with the consumers so that people can realise the brands which they use in their daily life and connect with them at a much deeper emotional level.
Similar campaign approach can be used for packaged food Industry products. Similar campaign approach of trying to connect emotionally with the consumers will help package for companies in gauge their customers in a more regular manner. They may run a campaign where in they can connect normal food or packaged food with moms a recipe or grandmother's taste which will help people connect with the package for the food they eat regularly and go for repeated purchases of the product.
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