This is a marketing question Develop a simple three Column table in which (a) ma

Question

This is a marketing question Develop a simple three Column table in which (a) markets segments of pontential customers are in the first and (b) the one or two key points about gloves that satisfy the segment needs are in the second column
This is about a company that makes gloves called helloo winter This is a marketing question Develop a simple three Column table in which (a) markets segments of pontential customers are in the first and (b) the one or two key points about gloves that satisfy the segment needs are in the second column
This is about a company that makes gloves called helloo winter Develop a simple three Column table in which (a) markets segments of pontential customers are in the first and (b) the one or two key points about gloves that satisfy the segment needs are in the second column
This is about a company that makes gloves called helloo winter

Explanation / Answer

Sno. Segment Name Segment description Attributes to satisfy the needs 1 "Tightwad" 1. Focused on low-priced gloves only. 2. Unwilling to pay for premier versions of gloves. 3. Considers 'value for money' or the 'product life' 4. Middle class, age: 25-35, resides in suburbs 1. Durability 2. Low price 3. Standard material and size 4. Versatility of usage 2 "Premium" 1. Focused on quality 2. Willing to pay for better material/ design 3. Gives importance to "status statement" 4. Affluent, age:40-55, male, resides in city 1. High-quality materials 2. Elegant style 3. Attractive features 3 "Sweet-Sweet" 1. Girls, age:16-25, resides in cities 2. Limited cash to buy 3. Most important is the "style statement" 1. Attractive colors 2. Latest fashion trends in design 3. Low price 4 "Terminator" 1. Bikers, rough and tough 2. Male, Affluent, age:25-40 3. "Style statement" and "durability" are important 4. "Sports" orientation 1. Sturdy style 2. Durable 3. Possible to use for many purposes including sports activities

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