How do electronic and Internet marketing support the IMC objectives? List the ty

Question

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers 1965-1983 Gen X or the Busters 1984-2002 Gen Y or the Millennials 2003 – Current Gen Z or the Digital Generation How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers 1965-1983 Gen X or the Busters 1984-2002 Gen Y or the Millennials 2003 – Current Gen Z or the Digital Generation How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers 1965-1983 Gen X or the Busters 1984-2002 Gen Y or the Millennials 2003 – Current Gen Z or the Digital Generation

Explanation / Answer

Integrated Matketing Communication (IMC) creates an environment which requires marketers to identify the limits around the various marketing or say promotional mix. Promotional mix elements needed to be identified and considered in order to check the effectiveness of the campaigns. Its a planning process that focuses on integrating messages across communications with the various parties like media, stakeholders etc..

Electronic marketing/Internet marketing - its the process of marketing a product or service through the help of using internet.

Types of Electronic Marketing:-

# Article marketing

#Affiliate marketing

#E-mail marketing

#Through Blogging

#Through video

Different generations are-

i) 1946-1964 also named Baby Boomers, these are not the active users of social media competitively with the other generations. So,for this generation i would like to use Article Marketing or Video marketing.

ii) 1965-1983 also named Busters-these are tge young boomers,they like to use facebook, other social media sites as well as like to do online shopping. For this generation i would like to use Affiliate marketing as well as Videos which makes the promotion attractive and interesting as well.

iii) 1984-2002 also named Millenials, these are less likely to be on social media. So for this generation Email marketing would be good.

iv) 2003-current generation Z or tge Digital Generation, these are the people growing with the easy access to the digital world and the latest technologies. For this generation, Blogging,Video as well as Affiliate marketing would be used.

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