Write an Email to a Potential Customer. See Unit 2, Module 8, Activity 8.10, p.

Question

Write an Email to a Potential Customer. See Unit 2, Module 8, Activity 8.10, p. 121

Imagine it is ten years in the future, and you are now working in your field. Assume for this activity that someone has contacted your office, and you have been asked to contact him or her and encourage that person to use your services. For instance, if you are a health administration specialist, you want that person to visit your office. If you are in sports management, you want that person to employ your services. If you are going into Homeland Security, you want that person to use your company to strengthen their security apparatus. Be creative but realistic.

In your email to the individual, be sure to identify feelings, fears, or needs that may have motivated him or her to reach out to your office/company/institution. Be sure to identify the features you offer and how those could benefit him or her. Reference all of Module 8 and in particular, see the examples in LO 8-3.

LO8.3 example

Identifying and Developing Reader Benefits for Different Audiences (LO 8-1 to LO 8-3) Think of an organization you know something about, and answer the following questions for it. 1. Your college wants to install cameras in public areas around campus and to require that students use swipe cards to enter campus buildings after 5 p.m. What objections might people have? What benefits would the campus community receive? Which people would be easiest to convince? 2. Your organization is considering posting the names of employees who contribute to the annual charity fundraiser on its web page. What objections might people have? What benefits might your organization receive? Which people would be easiest to convince? 3. Your local recreation department is considering asking for a 3-mill levy to provide for upgraded parks and summer camp programs. What objections might people have? What benefits would such a program offer? Which people would be easiest to convince? As Your Instructor Directs, a. Share your answers orally with a small group of students. b. Present your answers in an oral presentation to the class. c. E-mail your answers to class members. d. Write a paragraph developing the best reader benefit you identified. Remember to use you-attitude. Assume that you want to encourage people to do one of the following activities: 1. Having a personal trainer Audiences: Professional athletes Busy managers Someone trying to lose weight Someone making a major lifestyle change after a heart attack 2. Using public transportation Audiences: People who must travel throughout the city for their job People who have children in day care People who live in the suburbs 3. Getting advice about refinancing a home mortgage Audiences: Investors Empty nesters Potential retirees Single professionals Parents looking to finance a child’s education 4. Getting advice on retirement strategies Audiences: Young adults entering the workforce People earning less than $50,000 annually People planning to attend graduate or professional school, such as law school Parents with small children People within 10 years of retirement 5. Eating organic foods Audiences: Upscale shoppers People on tight budgets People with small children Supporters of local farming

Explanation / Answer

Hi,

Thanks for the question.

Dear xyz.

My name is abc and I would like to discuss with you how Autonomous Mobile Robots and Driverless MHE’s can help optimise your organization’s material movement, assembly and logistics process. I am enclosing a brief profile on our organization for your perusal.

The Hi-Tech Robotic Systemz:

With 250+ Mobile Robots deployed across India, our organization, The Hi-Tech Robotic Systemz, is India’s largest provider of Autonomous Mobile Robots.

Customers like Asian Paints, Ford, Honda, John Deere, LMW, Nokia, Renault-Nissan, Schneider, Volvo-Eicher etc are already using our robots to optimize systems & processes across their manufacturing, warehouse & logistics operations.

We have been providing autonomous vehicle & robots to the Indian Armed Forces and DRDO for more than 10 years before starting our industrial & warehouse applications division. Our manufacturing facility is in Gurgaon, Haryana.  

We have portfolio of 50 + patents, in the field of self-driving cars, artificial intelligence & robotics. Our robots utilize LIDAR (Light Detection and Ranging) technology & use machine learning techniques which make it easy to install and integrate with seemingly discrete processes of production & logistics.  

Currently, we offer the following:

·         Novus Carry: Mobile Robots for material movement & other assembly applications.

·         Novus Pilot: Appliqué kits for Enabling Battery Operated MHE (Material Handling Equipment) to become Self-Driving Vehicles

·         Novus Omni Store: Autonomous Storage & Retrieval System for Light Payloads (under 100 KG)

·         Novus Climber: Stair Climbing Robot for carrying heavy payloads

You can also have a look at our video https://www.youtube.com/watch?v=egOWbYhcugs

I would like to request for a meeting at your office at a time convenient to you to discuss how your organization can utilize mobile robots for optimizing your processes.

Looking forward to hear from you.

(PPT enclosed)

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