Your task: Go to PSA Central using the weblink. (https://www.psacentral.org/home
ID: 413109 • Letter: Y
Question
Your task:
Go to PSA Central using the weblink. (https://www.psacentral.org/home) Choose one non-profit Public Service Announcement and analyze its persuasive message. HINT: Click "Browse Campaigns" on the top bar to narrow by category.
In your own thread, please respond to the following:
Identify the nonprofit organization and provide a short synopsis of the appeal or cause.
What are the techniques to gain attention? Are they effective?
How does the message gain interest? Does it provide convincing evidence? Does it have a central selling point?
How does the message create (or reinforce) desire. Does it satisfy needs? If so, what kind of needs.
Does the message have a clear call to action? If not, does this affect the message’s impact?
Explanation / Answer
AceYourRetirement was the orgainzation I chose.
For getting into the mind of a prospective client, First thing you need is a short and crisp message which in this case ended in almost 6 seconds. Now this almost matches with the time client remains enthusiastic about something new before it becomes monotonous. 3 minute strategy works in todays world and spreading consumer awareness through this way is a good headstart.
Message was not so convincing in the message given and it does require a onn-to-one interaction for any customer to get convinced in the industry they are working.
The focus of the message being a stress free retirement and a desire to fulfil all your wishes during 2nd innings of Life coming easy and handy with a proper planning.
Yes the message does have a clear to call action and does created curiosity in the mind of a user to explore more about it.
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