You decide that you are interested in opening a new pizza restaurant in Jacksonv

Question

You decide that you are interested in opening a new pizza restaurant in Jacksonville, FL. To get more information about this market, you decide to use geographic information.

1. Demographics & segmentation

Go to http://www.city-data.com/zipmaps/Jacksonville-Florida.html.

a)Select Median Household Income as the demographics layer (Step 2). Which areas are of interest to you if your target market should have a median household income of at least $54,000? Identify multiple areas that would be of interest – be sure to note zip code, as well as general location within the zip code.

b)Select Median Resident Age as the demographics layer. Combine this information about the median age with the information about the median household income. Identify 3 possible locations (markets) for a new restaurant where the income of the target market is at least $54,000 and the age is lower than 43 years. Be sure to note zip code, as well as general location within the zip code.

c)Go to: https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20. Obtain information about the different types of consumers that are living in one of the markets that you identified (Use the zip codes from 1b). List the top 5 PRIZM segments for that market. Briefly comment on the characteristics of that market using the segment descriptions.

Explanation / Answer

Ans a. Target market of Median household income of atleast $54000 are as follows:

Ansb. Target market with Median resident income of $54000 and Median resident age lower than 43 years are as follows:

Ansc. The zip code taken intio consideration is 32257 (Old augustine area)

the top 5 PRIZM segments of the market are as follows:

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