Question 35 You manage a hotel resort located on the South Beach on the Island o

Question

Question 35 You manage a hotel resort located on the South Beach on the Island of Kauai in Hawaii. You are shifting the focus of your resort from a traditional fun-in-the-sun destination to eco-tourism. (Eco-tourism focuses on environmental awareness and education.) How would you classify the following projects in terms of compliance, strategic, and operational? a)      Convert the pool heating system from electrical to solar power. b)      Build a four-mile nature hiking trail. c)       Renovate the horse barn. d)      Launch a new promotional campaign with Hawaii Airlines. e)      Convert 12 adjacent acres into a wildlife preserve. f)       Update all the bathrooms in condos that are 10 years old or older. g)      Change hotel brochures to reflect eco-tourism image. h)      Test and revise disaster response plan. i)        Introduce wireless Internet service in café and lounge areas.

Explanation / Answer

a)      Convert the pool heating system from electrical to solar power.  
Operational  
Aim is to reduce on total energy consumption and be self sustainable and reduce the overall cost. So its more in aligned to eco tourism attraction. Hence it is strategic decision.
b)      Build a four-mile nature hiking trail.  
Strategic  
This is to attract more tourist who are unable to cover such a big area without help of any such locomotive.
c)       Renovate the horse barn.  
Operational  
Renovation is come under the upkeep of the facilities and more on operational level decision.
d)      Launch a new promotional campaign with Hawaii Airlines.  
Strategic  
Launching new promotional campeign is to reac hout to the customer base. How to reach out and what are the best ways are strategic decision.
e)      Convert 12 adjacent acres into a wildlife preserve.  
Strategic  
Developing land for the purpose of eco tourism is the strategic decision.
f)       Update all the bathrooms in condos that are 10 years old or older.  
Operational  
This is to maintain facilities in good condition. Hence it is operational decision.
g)      Change hotel brochures to reflect eco-tourism image.  
Strategic  
Attracting tourist on the different lines of eco tourism. Hence strategic team should prepare the brochures as per the decision taken.
h)      Test and revise disaster response plan.  
Compliance  
Safety of tourist is very much important and same comes under compliance guidelines.
i)        Introduce wireless Internet service in café and lounge areas.  
Operational  
Analysis of customer feedback and imporve on the facilities is important task of operational decision makers.

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