le at dey hear, read and see about a product, as well s from the opinions of oth

Question

le at dey hear, read and see about a product, as well s from the opinions of others they have faith in, people form a. attitudes. b. a self image . a personality d. opinions e. a selective perception. 9. Many teenagers purchase products that they think will be perceived favourably by their friends. example of the influence of ain) a. reference group b. attitude c. perception group d. safety need. e. ideal self-concept 10. Which of the following is NOT an ethical issue in the marketing communications a. targeting adults b. sex in advertising c. exaggerated green claims d. cultural diversity e. extreme advertising 11. to decide between purchasing a soda or a A consumer becomes thirsty at a local sporting event. He is trying beer. This is an example of a. indirect competition. b. monopolistic competition. c. economic competition d. direct competition e. oligopolistic competition. 12. Dannon has recently introduced a low fat, low sugar yogurt targeted to women. With this new product is taking trends into consideration. b. competitor c. economic d. social e. technological The strategic planning process usually starts with the a. preliminary b. marketing c. overall strategic d. marketing communications 13· plan. e. corporate

Explanation / Answer

customer perception which is created when the customer came to know about the existence of the product in the market through advertisement or from other sources,

a selective perception

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a judgement made on others choices is called group influence

perception group

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ofcorse sex is not allowed in advertisements.

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direct competition

in this comapnies target the customer with similar substitute.

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sex comes under demographic

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premilinary in which we paln for future in the past

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