Homework: Homework 1 core: 0 of 2 pts Problem 2.5 Save 21 of 21 (19 complete) NH
ID: 415454 • Letter: H
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Homework: Homework 1 core: 0 of 2 pts Problem 2.5 Save 21 of 21 (19 complete) NHW Score: 80.83%, 24.25 of 30 Question Help * Within the food service industry (restaurants that serve meals to customers, but not just fast food), find examples of firms that have sustained competitive advantage by competing on the basis of (1) cost leadership, (2) response, and (3) differentiation. Cite one example in each category: provide a sentence or two in support of each choice. Hint: A 99¢ menu is very easily copied and is not a good source of sustained advantage.) Choose the correct example of differentiation and its explanation below. 12 13 Institutional food services, such as Sodexho, as they get their contracts by being low bidder to provide service. A. O B. Institutional food services, such as Sodexho, as they offer food delivery to college campuses. O C. Fine dining restaurants, as they have almost the same menu and service. D D. Fine dining restaurants, as they are full service restaurants with specific dedicated meal courses. 14 15 16 17 18 19 21 23 24 25 26 29 30 Click to select your answer and then click Check Answer 2 remainingExplanation / Answer
(b) Institutional food service, such as Sodexho, as they offer food delivery to college students.
Reason- Differenciation strategu include offering products with different features competitors. This strategy is used generally used for price insensitive customers who wants product wih better quality and unique features than competitors.
Hence in the given case, In food service industry, Sodexho is doing the same tasks as of competitors .i.e. serving the meals to customers but not just fast food. But he just added a new service in his current service system .i.e. food delivery to college students, and this is a factor which shall be considered as differentiating factor from other competitors. That is why, this is one of the example of Differenciating strategy.
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