UlOlype Ous Qulg the development stage QUESTION 7 The product life cycle (PLC) f
ID: 416370 • Letter: U
Question
UlOlype Ous Qulg the development stage QUESTION 7 The product life cycle (PLC) for a brand is usually longer than the PLC for a product form. True OFalse QUESTION 8 Which of the following statements is true of the product life cycle (PLC)? 0 a.The PLC for a product form is longer than the PLC for any one brand. b.The PLC dictates the marketing strategy to be used for a product. c. A product spends the same amount of time in the different stages of the life cycle. d. Changes in a product, its uses, its image, or its positioning do not affect its life cycle. Save Al An Click Save and Submit to save and submit. Click Save All Answers to save all answers.Explanation / Answer
7. Answer is False.
Explanation
The Product Life Cycle for a product form is usually longer than the PLC for any one brand. There are different stages in Product Life Cycle which includes introductory stage, growth stage, maturity stage and decline stage. The brand may enter the market in any of these stages and the PLC of brand would be less than that of PLC of product form. Only the exception can be in situations where the brand is the first and last competitor in a product form market. In that case also the PLC for brand and product form would be equal in length. Hence the statement given is false.
8. The first statement given is true which states that The PLC for product form is longer than the PLC for anyone brand. All other statements are false.
Explanation:
The Product Life Cycle for a product form is usually longer than the PLC for any one brand. Only the exception can be in situations where the brand is the first and last competitor in a product form market. In that case also the PLC for brand and product form would be equal in length. Hence statement a is true. PLC is a simple tool that helps the marketers to forecast the future events and suggest appropriate strategies and it does not dictate the marketing strategy. Time the product spends on different stages may be different and does not spend same amount of time on different stages of the life cycle. The life cycle of a product can be extended through changes in a product, its uses, its image or it’s positioning. Hence the statements b, c and d are wrong.
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