QUESTION 13 For each application given, select the most appropriate of the three
ID: 417098 • Letter: Q
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QUESTION 13 For each application given, select the most appropriate of the three areas of analytics. Target wants to predict which customer is likely to be pregnant based on the customer A prescriptive analytics B. descriptive analytics C predictive analytics purchase patterns. Airlines atemptoce the seats on the flights so as to maximize the total revenue fr attempt to price the seats on the flights so as to maximize the total revenue from them. With Google Analytics, you can keep track of various metrics of your webpage such as screenviews, pages per session, and average session duration. driver time by suggesting the best routes its drivers can take in their delivery schedule. Some universities predict which students are at risk of dropping out in order to intervene and The On-Road Integrated Optimization and Navigation (ORION) system at UPS saves fuel and assist in the hope of retaining them. BM decides how to allocate sales teams to each territory with the objective of maximizing overall revenue. A sales manager receives weekly reports to keep tab on the performance of difference regions. President Obama's 2012 campaign involved identilying voters that are likely to be persuaded by political campaign contact such as a call, door know, flyer, or TV ad Netflx uses your rating of movies and the rating of movies by other users like you to guess and recommend movies you might like.Explanation / Answer
By looking into the definition for all three types of analytics, the answers are given below:
- Prescriptive Analytics uses optimization and simulation algorithms to guide on possible results
- Descriptive Analytics uses data accumulation and data mining to give insights from the past
- Predictive Analytics uses statistical modelling and forecasting to understand the future
1. Target wants to predict which customer is likely to be pregnant based on the customer purchase patterns – Answer is Predictive Analytics (when individuals unknowingly browse through certain products rather how they perceive)
2. Airlines attempt to price the seats on the flights so as to maximize the total revenue from them – Answer is Predictive Analytics (this helps in predicting behavioral patterns for business decision making, forecasting and performance improvement)
3. With Google analytics, you can keep track of various metrics of your webpage such as screen views, pages per session and average session duration – Answer is descriptive analytics (it is easy to get insight on the webpage usage).
4. The On-road integrated optimization and navigation system (ORION) at UPS saves fuel and driver time by suggesting the best routes its drivers can take in their delivery schedule – Answer is Prescriptive Analytics (as the data is analyzed and the ORION system prescribes the best solution)
5. Some universities predict which students are at risk of dropping out in order to intervene and assist in the hope of retaining them – Answer is Predictive Analytics ( the existing data is analyzed through statistical models and forecasted to get the information for students retention)
6. IBM decides how to allocate sales teams to each territory with the objective of maximizing overall revenue – Answer is Prescriptive Analytics
7. A sales manager received weekly reports to keep tab on the performance by of different regions – Answer is descriptive analytics (Existing or past data is analyzed to understand the performance)
8. President Obama's 2012 campaign involved identifying voters that are likely to be persuaded by political campaign contact such as call, door know, flyer or TV ad – Answer is predictive analytics
9. Netflix uses your rating of movies and the rating of movies by other users like you to guess and recommend movies you might like – Answer is Predictive analytics
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