How to discover&satisfy; consumer needs in the ca Suppose tering industry 3 that

Question

How to discover&satisfy; consumer needs in the ca Suppose tering industry 3 that you have a restauran...Answer the following questions What needs and wants are fulfiled by the catering industry? Can these needs and wants be satisfied with other products, services or activities? What trends in the environmental forces (social, economic, echnological, and regulatory) work for and work against the atering industry in your country? What are the diferent segments of customers you can identify for the catering business? How are the requirements and expectations of the diferent groups different? What kinds of catering service and acilies best satisty the different segments? What kind of focused communication and promotion actions might your restaurant take to reach your target customers? 7

Explanation / Answer

Lets start with the first question

What needs and wants are fulfilled by the catering industry?

- A catering service provides food and beverages for a party, event or a small get together. They may have its own cooks to prepare food, or it may obtain food from a contractor or third party to deliver to the client.Prior to the event, a sales representative helps the client choose food, venue and decorations within his price range and sets up the billing method. The client reviews an event proposal package with projected costs. Catering services usually require a deposit before the event.

-For sit-down dining events, the service sends waiteresses, waiters and busboys to prepare tables and serve meals.

-For buffets and informal parties, the caterer can send employees to set up chafing dishes, bowls and platters full of food, replenish them, and serve food to attendees.

-For banquet hall events and wedding receptions, a manager directs the wait staff and ancillary employees.

Can these needs and wants be satisfied with other products, services or activities?

Yes, you can have alternatives to catering. Examples are:

Grazing board/table

Food truck

Canapes

Family meal

Trends in the environmental forces that work for and against the catering industry:

I can't cover the remaining parts as the question is too big to complete in a single go.

Thank You

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