understand wnat a marRean Plan IS and wiay busnesses must develop one. Next r ma
ID: 417642 • Letter: U
Question
understand wnat a marRean Plan IS and wiay busnesses must develop one. Next r marketing plan for Paradise Kitchens, Inc. found on pages 55-65. Part 1: Write a 1-2 page summary about Paradise Kitchens, Inc's marketing plan. o What type of business is it? o What is their mission? o List one of their non financial goals and one financial goals. o What did you think of their SWOT analysis? What is their target market? o What is their price strategy? o Summarize their five-year projections o What is their implementation plan?Explanation / Answer
Paradise Kitchen is business of frozen chilli of Mexican style. This was started by the co founders Randall F. Peters and Leah E . Peters to started to market Howlin' Coyote Chilli.
* Mission: The Paradise Kitchens mission is to market the Mexican frozen chillies in a good quality at good prices to satisfy customers in the competitive market.
* Non financial goals of Paradise Kitchen:
Financial goals of Paradise Kitchen:
*SWOT analysis for the Paradise Kitchen:
1.Good management.
2.Different product with best quality in good price.
3. Good financial growth in sales.
4.Good approach to the market with good feedback.
5.Good turnover in short period of time.
1.Many competitors with less price and low quality.
2.Restrictions in the management.
3. Compared with the competitors in large scale ,they with limited resources it is difficult to expand.
4. Less distributors as there is limited space in the freezer section.
1.Opportunity for more growth as most of the people love spicy food.
2. Different name and look of the package makes customers attractive.
3.Technical problems in small scale producers.
1.Because of the high price the market of the product may reduce.
* Market target :
The main target of the Paradise Kitchen is to attract the customer to use the different kinds of chillies for different recipies.
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