Need help with writing a marketing strategy for a healthy candy bar answering qu
ID: 418774 • Letter: N
Question
Need help with writing a marketing strategy for a healthy candy bar answering questions below?
Product- How do you propose packaging of the product to best appeal to the target?
Price- What price are you proposing for the product? Why are you proposing this price? How does it compare to your competitors.
Place /Distribution- Where/How do you think the product should be sold?
Promotion- What type of promotional activity you suggest. How will you advertise or promote your product to your market segment. Clearly identify the promotion mix elements you will use to promote your product. You may decide to integrate your marketing communication therefore, identify your objective and theme or message to be consistent. If you are using advertising, be sure to state where you are placing it. For example, if you are using magazine advertising, name the particular magazine you will be using.
Need help with writing a marketing strategy for a healthy candy bar answering questions below?
Product- How do you propose packaging of the product to best appeal to the target?
Price- What price are you proposing for the product? Why are you proposing this price? How does it compare to your competitors.
Place /Distribution- Where/How do you think the product should be sold?
Promotion- What type of promotional activity you suggest. How will you advertise or promote your product to your market segment. Clearly identify the promotion mix elements you will use to promote your product. You may decide to integrate your marketing communication therefore, identify your objective and theme or message to be consistent. If you are using advertising, be sure to state where you are placing it. For example, if you are using magazine advertising, name the particular magazine you will be using.
Need help with writing a marketing strategy for a healthy candy bar answering questions below?
Product- How do you propose packaging of the product to best appeal to the target?
Price- What price are you proposing for the product? Why are you proposing this price? How does it compare to your competitors.
Place /Distribution- Where/How do you think the product should be sold?
Promotion- What type of promotional activity you suggest. How will you advertise or promote your product to your market segment. Clearly identify the promotion mix elements you will use to promote your product. You may decide to integrate your marketing communication therefore, identify your objective and theme or message to be consistent. If you are using advertising, be sure to state where you are placing it. For example, if you are using magazine advertising, name the particular magazine you will be using.
Explanation / Answer
Ans:-
Product:- The healthy candy bar should be packaged with a tag line that says 100% Organic and 0% Fat. The candy bar should be positioned in a way that it should attract health concious people and children.
Price:- The price should be little bit premium to ordinary candy bars. The premium pricing is required to convey the message that the product has something extra that promotes health.
Place/Distribution:- The products should be sold in retail outlets across the country. The distribution network should be strong so that the product can reach to every retailer.
Promotion:- The promotion should be mainly ATL (above the line) activity which should be mainly done by TV advertising, children magazines, hoardings and posters. The objective of advertising should be to communicate clearly that the product mainly focuses on health and it can sppliment nutritional requirement in body.
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