Which statement concerning product modifications is NOT correct? a. Major innova
ID: 419171 • Letter: W
Question
Which statement concerning product modifications is NOT correct?
a.
Major innovations involve greater risk, but higher possible payoffs than minor innovations.
b.
Modifications are alterations in or extensions of a firm’s existing products.
c.
Modifications include new models, styles, colors, features, and brands.
d.
Most new products are major, “discontinuous” innovations.
a.
Major innovations involve greater risk, but higher possible payoffs than minor innovations.
b.
Modifications are alterations in or extensions of a firm’s existing products.
c.
Modifications include new models, styles, colors, features, and brands.
d.
Most new products are major, “discontinuous” innovations.
Explanation / Answer
D. Most new products are major, “discontinuous” innovations is the statement concerning product modifications is NOT correct.
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