26. Which of these is an example of feedback? a. A consumer decoding a message a
ID: 419182 • Letter: 2
Question
26. Which of these is an example of feedback?
a.
A consumer decoding a message as anticipated by the sponsor.
b.
Noise in the communication process.
c.
An attitude change from negative to neutral for a brand.
d.
All of the above.
____ 27. Reach is best defined as:
a.
the percent of a medium’s audience that is within the firm’s target market.
b.
the number of viewers, readers, or listeners in a medium’s audience.
c.
a medium’s audience less its waste circulation.
d.
the total number of likes for a social media campaign.
____ 28. The large number of commercials in an hour of television (due to the proliferation of 15-second advertisements) contributes to ________________ in this medium.
a.
clutter
c.
message impermanence
b.
waste
d.
frequency
____ 29. Which statement concerning publicity is NOT correct?
a.
Message believability is high in relation to advertising.
b.
With publicity, there are no costs for message time or space.
c.
There are no costs at all associated with publicity.
d.
With publicity, a firm has little control over messages, timing, placement, and coverage.
____ 30. Personal selling is more likely to be used than advertising in situations where:
a.
customers are geographically dispersed.
b.
products are standardized.
c.
follow-up calls are important.
d.
mass media provide a lot of information about a product.
a.
A consumer decoding a message as anticipated by the sponsor.
b.
Noise in the communication process.
c.
An attitude change from negative to neutral for a brand.
d.
All of the above.
Explanation / Answer
26. An attitude change from negative to neutral for a brand is a form of feedback that the consumer wants to convey to the brand owners, that they are improving.
Answer: Option c
27. Reach is basically the percent of a medium’s audience that is within the firm’s target market.
Answer: Option a
28. The large number of commercials in an hour of television (due to the proliferation of 15-second advertisements) contributes to clutter in this medium.
Answer: Option a
29. Message believability is high in relation to advertising is an incorrect statement. Audience generally takes time to trust a publicity gimmick.
Answer: Option a
30. Personal selling is more likely to be used than advertising in situations where follow-up calls are important.
Answer: Option c
Related Questions
drjack9650@gmail.com
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.