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Elaine Bridgewater, the former professional golfer you hired to oversee your gol

ID: 419279 • Letter: E

Question

Elaine Bridgewater, the former professional golfer you hired to oversee your golf equipment company’s relationship with retailers, knows the business inside and out. As a former touring pro, she has unmatched credibility. She also has seemingly boundless energy, solid technical knowledge, and an engaging personal style. Unfortunately, she hasn’t been quite as attentive as she needs to be when it comes to communicating with retailers. You’ve been getting complaints about voice-mail messages gone unanswered for days, confusing emails that require two or three rounds of clarification, and reports that are haphazardly thrown together. As valuable as Bridgewater’s other skills are, she’s going to cost the company sales if this goes on much longer. The retail channel is vital to your company’s survival, and she’s the employee most involved in the channel. Draft a brief (one page maximum, in memo format) informal performance appraisal and improvement plan for Bridgewater. Be sure to compliment her on the areas in which she excels, but don’t shy away from highlighting the areas in which she needs to improve, too: punctual response to customer messages; clear writing; and careful revision, production, and proofreading. Use what you’ve learned in this course so far to supply any additional advice about the importance of these skills.

Explanation / Answer

To: Ms. Elaine Bridgewater

From: Hen Scott

Date: February 12, 2018

Subject: Performance Appraisal and Improvement Plan for Q1 quarter 2018

Dear Elaine,

The last year had been quite critical for Arc corp. You proved to be a valuable asset for the company and the company is very happy to have a gem like you.

Following are the areas, which have come up as your strengths:

Based on the performance appraisal process, as well as feedback taken from other stakeholders, following seems to be your areas of improvement:

I hope, you will rigorously work on your areas of improvement and would try converting them into your strengths. You have all the capabilities to do the same.

Thank you for your time. Do work on the feedback and improvement plan and discuss with me your future projects.

Sincerely,

Hen Scott

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