I DO NOT WANT ANSWERS COPIED FROM COURSE HERO OR ANYWHERE ELSE FROM HERE. I WILL

ID: 419353 • Letter: I

Question

I DO NOT WANT ANSWERS COPIED FROM COURSE HERO OR ANYWHERE ELSE FROM HERE. I WILL LOOK AND CHECK.

In every job, there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples.

Suppose that a new Social Media Marketing program is being developed for your school.

1. As an Administrator, how would you advertise it and find support for this new program?

2. What would be your goals in terms of advertising this new program to current and prospective students?

3. What type of advertising strategy would you suggest for this new Social Media Marketing major?

4. How is advertising and sales promotion similar? Dissimilar?

5. Which do you think is a more effective communication tool for marketing managers and why?

Please list your REFERENCES AND IN TEXT CITATIONS so that I can look up the website. THANK YOU

Explanation / Answer

1.) HOW TO ADVERTISE:

When it comes to Advertising, first of all, we need to have a clear understanding of our ultimate goal. In this case, it must be getting more and more new enrollments.

Our target audience may include students as well as parents. It includes both existing and the new ones. Existing or passed out students can be our Brand Advocates who can spread word out about the school. Hence, can be proved as a support to our Social campaigns.

There are multiple social platforms available out there. So we need to be precise enough while choosing our Social presence. Students & parents are such category of target audience who are mostly active on social platforms such as Facebook, WhatsApp, Instagram, Snapchat, Twitter, Blogs and YouTube.

To engage them in our Social Media Program, we can organize some social contests where students and their parents can participate online such as on Facebook and on Instagram. And one lucky winner would be getting some kind of Gratification. It could be either “A Scholarship” or “Movie tickets to the student & family” or something attractive for students.

This would attract old, existing and new students to come to our social pages.

Then, we can post about our school on social platforms. It could be done through Organic and paid campaigns. Our social posts should be regular on our social pages.

2.) GOALS OF ADVERTISING:

3.) SUGGESTED ADVERTISING STARTEGY:

We should opt for Ads on YouTube, Facebook and Instagram. These Ads are the Sponsored ads (or, paid ads) which we see many times while scrolling down our home pages on respective social media platforms.

These ads would help us to reach our target audience and influence them to follow us and stay connected with us.

We can also spend some budget on boosting organic posts on our social pages like on Facebook, which are getting good engagements. Hence, we can acquire more engagements when we boost/promote them by paying on to those social platforms in order to reach our target audience. At last, it is beneficial for creating awareness about our school and generating new enrollments.

4.) DIFFERENCE BETWEEN Advertising Promotions & Sales Promotions:

Advertising Promotion

Sales Promotion

It is about sending brand message to the customers.

It is about compelling the customers to do a purchase.

It requires much more effort to connect with the customers and stay connected for long run.

It works on short term goal of selling a product or service to the customer.

It tries to build Brand Loyalty.

It tries to boost Sales.

For E.g., Social contests where people need not to purchase any product but through social engagements, they come to know about your brand.

For E.g., 30% Off on a purchase of a product which might compel your target customer to purchase it because he/she wouldn’t be getting such an attracting discount, otherwise.