uestion Comnletion Stat?u Question 7 O all satisfied customers will remain loyal

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uestion Comnletion Stat?u Question 7 O all satisfied customers will remain loyal Othe cost of new customers is often less than long-standing customers O the cost of serving established customers usually increases O the firm can identify opportunities for expanding the relationship O none of these Question 8 The decision to outsource business operations to developing economies is affected by which factorís)? O environmental factors O economic factors O competitive factors O all of these factors O cultural factors Question 9 The environmental forces that influence business marketing include O legal Save and Submit Click Save and Submit to save and submit Click Save All Answers to save all answers

Explanation / Answer

Question 7 - Business marketers track customer loyalty and retention because

Answer- None of the above

Explanation- Business marketers track customer loyalty and retention because the cost of serving existing or long-standing customers is lesser than the cost of acquiring new customers.

Question 8- The decision to outsource business operations to developing economies is affected by which factor.

Answer- Economic factors

Explanation- Economic factors- the unemployment rate in developing countries is a positive influence in outsourcing to developing countries.

Question 9- The environmental forces that influence marketing decisions

Answer- Economic, Legal, Political and Technological.

Explanation- the economic factors influence the marketing to a great extent. Economy influences the consumer buying power; legal such as court rulings influence the marketing of an organization; political- legislations, federal funding, unions influence the marketing efforts of an organization to a great extent; technological- customers seek innovative products thus resulting in delayed decision making process.

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