Which of the following statements concerning secondary data is NOT true? Seconda
ID: 419619 • Letter: W
Question
Which of the following statements concerning secondary data is NOT true?
Secondary data are data previously collected and assembled for some purpose other than the one at hand.
a.Internal secondary data sources are usually less expensive than primary sources.
b.Data collected to complete a research project on hand are secondary data.
c.Secondary data are available from commercial sources.
d.Secondary data sources also have some major disadvantages.
Scenario 1: Choice of New Fridge.
Amy Spencer, of Morristown, New Jersey, is considering the purchase of a new refrigerator. Her evoked set consists of 5 brands: Best Fridge, Chillmaster, Super Fridge, Excellence, and Keep Fresher. Amy's evaluative criteria are price, energy efficiency, appearance, ice making feature, and reversible doors. She decides to use a seven point rating scale in making her assessment. Scores range from 1 (unacceptable or feature absent) to 7 (perfect). Amy's scores are as follows:
Alternative
Number
Price
Energy
Efficiency
Appearance
Ice-Making
Feature
Reversible
Doors
1. Best Fridge
4
5
5
7
1
2. Chillmaster
7
5
7
7
1
3. Super Fridge
2
2
7
7
7
4. Excellence
3
4
2
7
7
5. Keep Fresher
7
7
4
1
7
Please refer to Scenario 1: Choice of New Fridge. Suppose Amy is using a lexicographic rule where (1) ice making feature is most important, (2) price is second most important, (3) energy efficiency is third most important, (4) appearance is fourth most important, and (5) reversible doors is least important. . Which brand will she choose?
a.Best Fridge.
b.Chillmaster.
c.Super Fridge.
d.Excellence
e.Keep Fresher
Balthazaar is a retail Christian store that specializes in merchandise for creating private sanctuaries. Its owner is concerned about maintaining the loyalty of the store's customers by stocking only the most beautiful merchandise and offering a customer satisfaction guarantee. With which element of the marketing mix is the manager concerned?
a.price
b.distribution
c.personalization
d.promotion
e.product
Secondary data are data previously collected and assembled for some purpose other than the one at hand.
a.Internal secondary data sources are usually less expensive than primary sources.
b.Data collected to complete a research project on hand are secondary data.
c.Secondary data are available from commercial sources.
d.Secondary data sources also have some major disadvantages.
Explanation / Answer
>>The following statement is not true about secondary data:
b.Data collected to complete a research project on hand are secondary data.
>> Which brand will she choose?
b.Chill master
It is having best score in ice making which is the most important, best score in price which is second most important, above average score in third most important crietria and best in fourth most important criteria
>>With which element of the marketing mix is the manager concerned?
c. Personalization
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