Write a report about COCA-COLA company that should be presented in a management
ID: 420541 • Letter: W
Question
Write a report about COCA-COLA company that should be presented in a management report format which includes an: Executive summary (make it brief), Introduction (setting out the scope of your work), Main body, Recommendation and Conclusion the report should incorporate the following steps: 1. Identify the firm’s existing vision, mission, objectives, and strategies. 2. Develop vision and mission statements for the organization. 3. (a) Identify the organization’s external opportunities and threats. (b) Develop PESTEL 4. Construct a Competitive Profile Matrix (CPM). 5. Construct an External Factor Evaluation (EFE) Matrix 6. Identify the organization’s internal strengths and weaknesses. 7. Construct an Internal Factor Evaluation (IFE) Matrix. 8. Recommend long-term objectives and specific strategies to achieve them. Compare your recommendations to actual strategies planned by the company. 9. Choose (any two) matrix from question 9. Prepare a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) as appropriate. 10. Specify how your recommendations can be implemented and what results you can expect. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them. 11. Recommend procedures for strategy review and evaluation.
Explanation / Answer
1. Identify the firm’s existing vision and mission:
Refresh the mind of world.
Create a value for the organization
Provide a world class workplace to employees.
Maximize the profit of organization and increase the productivity.
objectives and strategies
Coca cola want to maximize the profit with long term sustain in beverage market.
Coca cola develops new product for custome attraction and benefits.
Coca cola wants to take competitive advantage of operation and sales.
2. Develop vision and mission statements for the organization:
Company will be a inspiration for their customer.
Fulfill all needs and demands of new and existing customer.
Organization will help to change the world for better future of peoples.
3. (a) Identify the organization’s external opportunities and threats:
Opportunities:
Big beverage market througout the world. And chance of growth is high.
More Chances of new invention in beverage industry.
Improvemnet in packaging water segment. Kinley has chances to grow in water packaging industry.
Threats:
Supplier bargaining power
Customer bargaining power
New entrants in market
(b) Develop PESTEL:
P- Political- Government policy might affect the entry in any country or it may be difficult.
E- Economical- Inflation, Demonitization and money exchange may be the issues for coca cola.
S- Social- Changes in society and customer taste will change product demand.
T-Technological- Technolgy alway create a value for organization.
E-Environment- Coca Cola need to follow the environment policy regulate by country government.
L-Legal- Coca cola have right for new invention and patent process.
4. Construct a Competitive Profile Matrix (CPM):
Product quality- Coca cola has equal rank with his competitor pepsi.
Customer faith- customer believe in both brands coca cola and pepsi.
Advertisement- Coca cola has stronger than pepsi in advertising. Coca cola spends more budget on advertising.
Financial condtion- Coca cola is financially strong compare to pepsi.
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