I want to use facebook as my platform. question is as follows: For this assignme

Question

I want to use facebook as my platform. question is as follows:

For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area. In this assignment, you will need to include the following components: ? Provide information about the social media platform. ? Provide information about the organization and its campaign. ? Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)

Explanation / Answer

Information about social media platform:

1. We used a social media platform for promoting a fine-dine restaurant opened in city, we used following platform for the same:

A. W-app- It’s a messaging platform where we can send images, text, video or other kind of multimedia to known as well as unknown people.

B. Facebook was another tool which was used as mean of social media where we can share the multimedia version of promotions.

Organisation and its campaign:

The organisation was named Pangea which is fine dine restaurant opened in a city of India, they used social media platform where that made creative teasers of restaurant to be launched and started spreading it through these social media tool. The creative were shared on Facebook wall as well as circulated on w-app via broadcast list. Good part of the promotion strategy was that they could start it without paying and the campaign lasted for around a month before opening of the restaurant. The event was that successful that it generated curiosity in people and on the opening day the restraint was having customer double of its capacity

The campaign was largely effective which could be seen in the number of customer arrived on the day of opening.

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