There are four different strategies for international business: (a) global stand
ID: 421096 • Letter: T
Question
There are four different strategies for international business: (a) global standardization strategy, (b) localization strategy, (c) transnational strategy and (d) international strategy:1) Pick one of the following (Amazon, Apple, Nestle, Coca Cola, Caterpillar, IBM, GM, Hongkong Bank, Tesla). 2) Explain which of the four strategies above the firm appears to be following. 3) Do you think this is a good strategy? Why? How might you do things differently if you were the CEO of this firm? There are four different strategies for international business: (a) global standardization strategy, (b) localization strategy, (c) transnational strategy and (d) international strategy:
1) Pick one of the following (Amazon, Apple, Nestle, Coca Cola, Caterpillar, IBM, GM, Hongkong Bank, Tesla). 2) Explain which of the four strategies above the firm appears to be following. 3) Do you think this is a good strategy? Why? How might you do things differently if you were the CEO of this firm? There are four different strategies for international business: (a) global standardization strategy, (b) localization strategy, (c) transnational strategy and (d) international strategy:
1) Pick one of the following (Amazon, Apple, Nestle, Coca Cola, Caterpillar, IBM, GM, Hongkong Bank, Tesla). 2) Explain which of the four strategies above the firm appears to be following. 3) Do you think this is a good strategy? Why? How might you do things differently if you were the CEO of this firm? There are four different strategies for international business: (a) global standardization strategy, (b) localization strategy, (c) transnational strategy and (d) international strategy:
1) Pick one of the following (Amazon, Apple, Nestle, Coca Cola, Caterpillar, IBM, GM, Hongkong Bank, Tesla). 2) Explain which of the four strategies above the firm appears to be following. 3) Do you think this is a good strategy? Why? How might you do things differently if you were the CEO of this firm?
Explanation / Answer
The company chosen is GM.
The strategy that is suitable for GM and appears to be following is integration strategy along with transnational strategy. This is suitable for the company when considering its potential future.
A transnational strategy is a combination of localization strategy (high responsiveness) with globalization strategy ( lowest cost position attainable)
This strategy is suitable not only for GM but also for any kind of automotive industry which deals with reducing the costs and fulfilling the regional demands.
The reason why GM follows transnational strategy as it benefits from global learning.
This strategy is suitable for GM because it is the strategy that is adopted by any automobile industries as it helps them in reducing the costs, highly responsive whether in local or global markets. Hence transnational strategy is the best strategy for GM.
If I am the CEO, then I would like to implement the strategies that would help in producing cost effective results both locally and globally. Expanding the business globally by complaining to various factors that help the business to meet the customer preferences of various traditions and customs.
Introduce new technology that would help in manufacturing the automobiles, aim at automation thereby increasing the chance of customer preferring for GM products, profit maximization and also aim at bringing more exchanges to the country by expanding globally.
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