Cruises is something that I have a fair amount of experience on. I personally lo

Question

Cruises is something that I have a fair amount of experience on. I personally love the fact that you can get an enjoyable experience for a relatively low amount of money. It also seems like there is so much to do, or in some cases just chill out and do nothing.

Question 1 (please put soem article, news or academic soruce to support your answer)

How has the cruise industry changed their perception from the 80's till today?

Question 2

What type of savvy marketing fueled the growth of this business?

Question 3

What type of future challenges do you foresee in this industry?

Explanation / Answer

Change of Perception- Cruise ships built in late 1980s showed characteristics of size and strength. There was a distinctive architecture & design of cruise ship with single deck devoted entirely to cabins with private balconies instead of ocean view cabins. Major Players in 1980s were Seabourn, Windstar, Dolphin, Regency, Crystal, Renaissance & Celebrity. This is also the period when many International Maritime Organization (IMO) regulations come into force such as MARPOL 73/78 (International Convention for the Prevention of Pollution from Ships) and STCW 78 (Standards of Training, Certification and Watch keeping). Since 1980, the industry has experienced an average annual passenger growth rate of 7.4% per annum. Savvy Marketing Cruise lines are targeting young people by offering shorter, cheaper trips; hosting live concert & performance of artists which give young customers something to talk about socially. Cruise lines have increased their online presence on social platforms. Travel agents are still a key component and relevant to booking cruise travel about 70% use a travel agent to plan and book cruise vacations. The robust booking engine on the Cruiser Ship website is user-friendly. It makes selecting a destination, ship, and itinerary a quick click-and-go, which is something that tech-savvy millennial appreciate. Cruise lines use transactional data from shipboard purchases and segment cruisers for various offerings when they are surfing the net, or for those that are opted in, via email. There are many digital tools available to help cruise lines find, engage, and convert millennial into first-time and then return cruisers. They just need to find the right digital partners to accomplish this. One of the tools any advertiser has at its disposal and should use to its advantage is a loyalty program. This is something the cruise industry does well, and the following is a small example of how Carnival uses its site to promote the programme. Future Challenges Digital, Internet & Mobile Connectivity –is an essential requirement for todays global technology Accurate Ship Time Indication– is required for proper time The increasing amount of environmental legislation and regulation of the maritime industry shows no signs of abating. Global Political Environment Global Social Turmoil

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