The Jonas brothers are looking for new markets for four major reasons: the incre

Question

The Jonas brothers are looking for new markets for four major reasons: the increased safety regulations in the US, increased competition, high insurance costs to cover legal risks for owners, and children’s safety groups. The brothers believe their trampolines are safe and that they furnish beneficial exercise to children and adults (as well as being a good source of family entertainment). They believe it is essential to find new markets outside the US.

To learn a little more about the business, here are two links that may help you visualize the business idea. Indoor Trampoline Parks, International Indoor Trampoline Parks, Trampolines Show Big Bounce Injuries

Using the four ways of doing business chart strategies such as global, transitional, international and multi Domestic, help the Jonas’ decide whether to go global or to stay local while improving the current business in a holistic manner.

Explain how you arrived at your answer and what other factors must be considered in choosing a strategic option.

Explanation / Answer

Trampoline is a product that is subjected to various regulations such as environmental protections, equipment safety as well as other laws related to sports utilities items. These laws change from country to country and may thus affect the product characteristics. However, these changes do not vary in great deal.

In such cases, a global strategy combined with smaller local responsiveness works well for such products. It will fulfill the desire of the company for efficiency with the need to adjust to local preferences within various countries regulations.

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