INTB 3354 - Introduction to Global Business Hello I need help with the following

Question

INTB 3354 - Introduction to Global Business

Hello I need help with the following question. Thank you.

Global Strategic Planning Steps Global strategic planning helps managers identify where the firm is going in the future, how it will get there, and how it will assess whether and to what extend it has achieved its goals. There are six steps in the global strategie planning process. Drag each strategic planning activity description to the correct step in the strategic pianning process. Use e scanning to assess the strenglh and direction of key environmental forces. Step 3 the re the Step 6 target customers; wha: valuc doos the want to dellver to these how will this custorner value be treated? Slep 1 Derine the purpose for a companys cxisicnce, including its business, objectives, and approach to reaching Step 5 Set corporate objectives. Stop 2 Quantify objoctives. Stop 4 action plans to objectives taking into account the and threats. Reset

Explanation / Answer

Step 1- set corporate objectives

Step 2- define purpose of company’s existence, including its business objectives, and approach to reaching these objectives

Step 3- quantify the objectives

Step 4- ask the question- who are company’s target customers, what value does the company want to deliver to these customers, how will this customer value will be created?

Step 5- use environmental scanning to assess the strength and direction of key environmental forces

Step 6- develop action plans to reach objectives taking into the account                the company’s strengths, weaknesses, opportunities and threats

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