There are discussion questions at the end of the case. I would like you to answe
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There are discussion questions at the end of the case. I would like you to answer Question 2 according to the Case Study 7.1 below
CASE STUDY 7.1 Cerner Corporation: A Stinging Office Memo Boomerangs We are getting less than 40 hours of work from a large number of our KC-based EMPLOYEES. The parking company. There were words in all capital letters like "SICK" and "NO LONGER." There were threats of layoffs and hiring freezes and a shutdown of the employee gym. The memo was sent by e-mail on March 13 by the chief executive of the Cerner Corporation, a health managers-you either do not know what EMPLOYEES are doing; or YOU do not CARE. lot is sparsely used at 8 a.m.; likewise at 5 p.m. As care software development company based in Kansas City, Mo., with 3,100 employees worldwide. Originally intended only for 400 or so company managers, it your I will hold you accountable. You have allowed quickly took on a life of its own. The e-mail message was leaked and posted on NEAL L. PATTERSON, Yahoo! Its belligerent tone surprised thousands of CEO CERNER CORPORATIONreaders, including analysts and investors. In the stock The only things missing from the office memo market, the valuation of the company, which was $1.5 were expletives. It had everything else. There were billion on March 20, plummeted 22 percent in three lines berating employees for not caring about the days. Now, Neal L. Patterson, the 51-year-old chief this to get to this state. You have two weeks. Tick, tock.Explanation / Answer
(2)
The optimal outcome should be that the intended communication is well-passed to the audience without affecting the stakes of the other stakeholders. In this case, the CEO's communication to the managers down the line should address the issues of non-performance, gaps, and suggested improvements. It can also include the course of action by the CEO in the case of potential and repetitive non-performance but in a subtle way. Also, not all messages should be delivered in a written form i.e. in terms of the letter, memo, or e-mail. Messages while can potentially harm the feelings of other stakeholders such as the investors, lenders and the business community, in general, can be delivered verbally. The written part of communication should only contain the socially and professionally acceptable tone and form (e.g. which does not include BOLD words which represent shouting). So, as an optimal solution, the CEO must find a way to deliver his message to the managers in the best possible way to let them perceive the situation while also protecting the stakes and interests of other stakeholders.
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